Bank of America Study: Early December Could Overtake Black Friday as the Peak Holiday Shopping Window This Year

29% of Americans say they plan to do most of their shopping in early to mid-December this holiday season, compared with 17% on Black Friday Key points Bank…

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| October 29, 2026 | 1 min read | Updated Oct 30, 1:00 AM

Bank of America Study: Early December Could Overtake Black Friday as the Peak Holiday Shopping Window This Year — Image supplied with the source report: Pr Newswire.

29% of Americans say they plan to do most of their shopping in early to mid-December this holiday season, compared with 17% on Black Friday Key points Bank…

29% of Americans say they plan to do most of their shopping in early to mid-December this holiday season, compared with 17% on Black Friday Key points Bank of America's Holiday Spending Survey finds early to mid-December may surpass Black Friday as the most popular time for holiday...

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