CAP – A pulse check for health apps: when does software become a medical device?

The ASA/CAP have released a post called: A pulse check for health apps: when does software become a medical device? I have copied this post below but please…

The ASA/CAP have released a post called: A pulse check for health apps: when does software become a medical device? I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From step counters to heart-rate monitors, health apps are becoming increasingly sophisticated. As advertisers promote new health-monitoring features, they should take care not to overstate what their technology can actually do.

Three recent ASA rulings highlight why advertisers should think… The post CAP – A pulse check for health apps: when does software become a medical device? first appeared on Ethical Marketing News.