Clinikally: Pioneering Science-Backed Dermatology & Hair Care In India - BW Healthcare World

In a market saturated with DIY methods, viral trends, and influencer-driven solutions, India had long lacked a comprehensive platform for dermatology and science-backed skin and hair care until…

In a market saturated with DIY methods, viral trends, and influencer-driven solutions, India had long lacked a comprehensive platform for dermatology and science-backed skin and hair care until the inception of Clinikally. Addressing this gap, Clinikally offers effective products, expert consultations, and personalised, outcome-driven care. In an exclusive conversation with BW Healthcare World, Arjun Soin, Founder of Clinikally, shared his insights on the journey, challenges, and future of Clinikally in the dermatology and hair care industry.

The Inception"India had long lacked a comprehensive platform for dermatology and science-backed skin and hair care until Clinikally emerged," said Soin. "With DIY methods, viral trends, and influencer-driven D2C solutions saturating the market, there was a pressing need for a platform offering effective products, consultations, and personalised, outcome-driven care."He continued, "The Covid-19 pandemic accelerated the rise of teleconsultation in dermatology, which has become a game-changer by addressing the significant gap of having only one dermatologist for every 150,000 people in India.

I was fortunate to recognise this untapped potential through the chain of dermatology clinics run by my mother, a practising dermatologist with over 20+ years of experience, who is now Clinikally’s Chief Medical Officer."Factors shaping the skin and hair care marketSoin elaborated on the factors shaping the market: "Firstly, increased awareness and concern about outcome-driven skin and hair care among India's rapidly growing aspirational user base and youth population.

We are seeing Indians willing to invest in premium skin and hair care products like never before."He added, "Secondly, the rise of vertically integrated & information-driven platforms like ours has made high-quality, branded products more accessible even in tier 2 and 3 cities. Customers can now conveniently research and purchase online with expert consultations a click away.""All in all, changing consumer preferences, rampant shifts towards premiumisation, technological disruption, and focus on holistic wellness solutions are fuelling growth in this dynamic market space," Soin remarked.

Clinikally’s business modelExplaining Clinikally’s business model, Soin said, "Our business models include a B2C marketplace functioning as an e-pharmacy, a strong and patent-protected private label distributed through both B2C and B2B channels, and a B2C teleconsultation platform."Market scenario and opportunities in the D2C skincare and haircare marketSoin assessed the market scenario, saying, "The Indian skincare and haircare market is highly fragmented with a multitude of brands across price points.