Fashion advertising featuring people with disabilities received more favorable responses in a series of field and laboratory experiments, according to research in the Journal of Marketing Research. Jiaqian…
Fashion advertising featuring people with disabilities received more favorable responses in a series of field and laboratory experiments, according to research in the Journal of Marketing Research. Jiaqian Wang and Chuang Wei examined ad clicks, attitudes toward brands, stated intentions and brand choices across 10 preregistered experiments, including four supplemental studies. In the settings tested, ... Read more The post Fashion ads featuring models with disabilities performed better in a set of tests appeared first on Market Business News.
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