Black Friday promotions can push consumers into a “hot state” that prioritises immediate gratification over deliberate financial decisions. Urgency, scarcity, easy credit, and frictionless checkout can encourage unplanned…
Black Friday promotions can push consumers into a “hot state” that prioritises immediate gratification over deliberate financial decisions. Urgency, scarcity, easy credit, and frictionless checkout can encourage unplanned spending and compound repayment problems later, explains Maya Fisher-French.
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