The Philippines secured P1.9 billion in potential sales leads during the 34th Incentive Travel & Conventions, Meetings Asia (IT&CMA) 2026 in Bangkok, Thailand, marking a 12.8 percent increase…
The Philippines secured P1.9 billion in potential sales leads during the 34th Incentive Travel & Conventions, Meetings Asia (IT&CMA) 2026 in Bangkok, Thailand, marking a 12.8 percent increase from the P1.7 billion generated the previous year, according to the Tourism Promotions Board (TPB) Philippines. The figures stem from business-to-business (B2B) meetings held from September 22 to 24 at the Bangkok Convention Centre at CentralWorld.
These leads represent prospective contracts for the country's Meetings, Incentives, Conventions, and Exhibitions (MICE) sector, which relies on high-spending international corporate groups and professional associations. The TPB deployed its largest delegation to date for the event, comprising 31 representatives from 23 private-sector entities. This group included operators of luxury resorts, hotels, convention venues, and destination management companies tasked with converting these international interests into actual bookings.
This is a source-linked briefing. Read the original report from Pravda .