Subscription plans can miss customers who would save money, Lyft research finds

Some frequent Lyft customers declined subscription offers that would have saved them money, while some subscribers did not use the service enough to break even, researchers found in…

Some frequent Lyft customers declined subscription offers that would have saved them money, while some subscribers did not use the service enough to break even, researchers found in experiments on subscription pricing. The National Bureau of Economic Research working paper examines a gap between the plan that appears best after a period of use and ... Read more The post Subscription plans can miss customers who would save money, Lyft research finds appeared first on Market Business News.