Vistar Media, a provider of technology solutions for out-of-home media and part of T-Mobile Advertising Solutions, has debuted enhanced audience segments for digital out-of-home activation. Advertisers can now…
Vistar Media, a provider of technology solutions for out-of-home media and part of T-Mobile Advertising Solutions, has debuted enhanced audience segments for digital out-of-home activation. Advertisers can now leverage these thousands of audience segments, powered by T-Mobile's first-party carrier data, through the Vistar demand-side platform, according to a press release.
The enhanced T-Mobile audience segments leverage an expanded universe of consented data, offering a significantly larger, more representative set of audiences that can support relevant and flexible DOOH activation across an even wider variety of verticals. "Mobile usage patterns offer some of the clearest signals into where and how audiences engage with the world around them," Lucy Markowitz, general manager, Vistar Media Americas Marketplace, said in the release.
"By bringing carrier insights into digital out-of-home, we're giving advertisers access to one of the most robust and representative sets of high-quality audience data available in the channel, helping them translate real mobile behavior into more relevant, effective real-world activation."
This is a source-linked briefing. Read the original report from Digital Signage Today .