Jobs Source-linked briefing

‘We knew nothing about farming’ – now this KZN mother and daughter connects 100 small-scale farmers to largest SA retailer

A KZN mother and daughter with no farming experience built Bethel Estate into a Freshmark supplier that now connects 100 small-scale farmers to formal retail markets.

Aletta Pretorius - Chief Editor

Original contributor via African Farming And Food Processing

| November 2, 2026 | 1 min read | Updated Nov 2, 5:00 PM

‘We knew nothing about farming’ – now this KZN mother and daughter connects 100 small-scale farmers to largest SA retailer — Image supplied with the source report: African Farming And Food Processing.

A KZN mother and daughter with no farming experience built Bethel Estate into a Freshmark supplier that now connects 100 small-scale farmers to formal retail markets.

Source disclosure

This is a source-linked briefing. Read the original report from African Farming And Food Processing .