Why startups may benefit from testing locally before expanding abroad

Digital startups with a greater share of local users before a platform launch later attracted stronger growth in foreign visitors, according to research on more than 1,100 young…

Digital startups with a greater share of local users before a platform launch later attracted stronger growth in foreign visitors, according to research on more than 1,100 young companies. The finding highlights a tradeoff for founders preparing to enter another country. Feedback from a nearby customer may be easier to understand, but feedback from someone ... Read more The post Why startups may benefit from testing locally before expanding abroad appeared first on Market Business News.